How To Use?

THIS WORKBOOK HAS A TOTAL OF 12 SECTIONS

With over 15 years of experience in the digital and social media landscape, Molly's journey began in 2009 with the groundbreaking launch of the Breeders’ Cup World Championships' social media presence

Dream, Research, TikTok, Instagram, Facebook, X/Twitter, Pinterest, YouTube, Strategy, Aesthetic, Plan, Toolbox

Click each section for our step by step guide to our workbook and planner

DREAM

The Dream section of the workbook is your chance to think big and envision the life you truly want. Imagine you have a magic genie granting you unlimited wishes—what would your dream business, career, and life look like? This exercise isn’t just about dreaming; it’s about staying connected to your "why." By reaching for the stars, you create a powerful source of motivation to keep pushing forward, even when the journey gets tough. Let your dreams inspire your strategy and remind you of the bigger picture.

RESEARCH

The Research section of the workbook is where you lay the groundwork for a strong, effective social media strategy. Here, you’ll dive deep into understanding the different platforms, define your unique brand identity, and pinpoint your target audience. You’ll also establish your voice and tone, ensuring consistency across all your channels. To spark creativity, you’ll explore social media accounts that inspire you and identify elements you can adapt to your own approach. This section helps you build a clear, informed foundation to guide your social media efforts.

TIKTOK

In this section, you’ll analyze six competitors to see which content types and trends resonate most with their audience. By identifying both their wins and misses, you can adapt effective tactics and craft a standout approach for your own channel.

INSTAGRAM

Here, you’ll dive into six competitors’ posting frequencies, visuals, and engagement strategies. By spotting what works best—and what falls flat—you can refine your Instagram presence to captivate your target audience.

FACEBOOK

In this section, you’ll examine six competitors to see which post formats, topics, and engagement methods spark the strongest reactions. Drawing on their successes and avoiding their pitfalls helps you tailor a winning Facebook strategy of your own.

X/ TWITTER

You’ll break down six competitors’ tweeting habits, content mix, and audience interactions. By learning from their highs and lows, you can shape a unique presence that truly resonates on X.

PINTEREST

Studying six competitors’ boards, pin styles, and engagement will reveal which strategies drive saves and clicks. Use these insights to create eye-catching pins and boards that entice your audience to engage with your brand.

YOUTUBE

Here, you’ll compare six competitors to uncover patterns in video topics, production quality, and viewer interaction. By applying the best elements and avoiding common mistakes, you can produce content that stands out and aligns with your channel’s goals

STRATEGY

This is where it all comes together. In the Strategy section, you’ll take everything you’ve learned—from competitor insights to platform preferences—and shape it into a clear, personalized plan. By focusing on your unique goals and audience, you’ll come away with a roadmap that feels true to your brand and sets you up for real success.

AESTHETIC

In this section, you’ll define the colors, fonts, and overall look that bring your brand to life. By establishing a cohesive visual identity, you’ll ensure your audience immediately recognizes and connects with your content, whether they’re scrolling through social media or browsing your website. This is your chance to create a consistent, memorable aesthetic that truly represents who you are.

PLAN

This is where your ideas come to life. In the Plan section, you’ll map out your monthly content, schedule campaigns, and monitor your progress toward the goals you’ve set. By turning your strategy into actionable steps, you’ll stay focused, consistent, and ready to adjust as needed—ensuring each move you make on social media contributes to your bigger picture.