Welcome to the Branding section of your Front Runners Social Media Strategy Workbook! 🎨✨
Let’s be honest: in the chaotic world of social media, it’s not enough to just post cool stuff.
If you want to stand out, you need a clear, consistent, unforgettable brand — one that people instantly recognize in a scroll and can’t help but click on.
This section is all about helping you lock in your brand identity so you show up with confidence, clarity, and major main-character energy.
📘 Step 1: Build Your Brand Guidelines
First things first: let’s make your branding guide.
You can:
- Cut and glue in printed logos, colors, and photos right into the workbook,
- OR scan the QR code we provided to access our free Canva branding template (yep, we made it easy for you).
In the back of your workbook, you’ll find blank pages where you can print and insert your completed guide — no more scattered notes or random saved folders.
Your brand guidelines should cover: ✅ Logo
✅ Color palette
✅ Fonts + typography
✅ Photo and graphic style
✅ Brand “feel” (bold, minimal, playful, elegant, etc.)
This is the foundation of a cohesive brand that looks pro across every platform.
🎯 Step 2: Define Your Audience
Now, it’s time to get specific.
✅ Who are you talking to?
✅ What are their wants, needs, dreams, struggles?
✅ What makes them hit “follow” — or better yet, “buy”?
This isn’t about vague vibes like “women 25-35 who like cute things”. It’s about putting a stake in the ground and knowing exactly who you’re serving.
Pro tip: This clarity will also make your life way easier when you decide to run social media ads down the line.
🗣 Step 3: Nail Your Tone of Voice
Last but not least: how do you sound?
✅ Are you playful and cheeky?
✅ Inspirational and aspirational?
✅ Authoritative and expert-driven?
✅ Raw, real, and unfiltered?
Your tone of voice should feel authentic to you and resonate with your audience.
Remember: people don’t just buy products — they buy connection. And connection comes through voice.
💥 Final Word
A strong brand isn’t just a pretty logo or curated feed — it’s the heartbeat of your business, the reason people remember you, trust you, and keep coming back.
With this section of your workbook, you’re not just slapping together random posts — you’re crafting a clear, memorable, scroll-stopping brand that sets you apart.
So go ahead: define it, own it, and let the world fall in love with it. 🎨🚀✨