How to Research Pinterest Like a Pro (and Create Pins That Actually Get Clicked)

Welcome to the Pinterest section of your Front Runners Social Media Strategy Workbook! 📌✨

Pinterest isn’t just about dreamy home offices and sourdough recipes — it’s a powerhouse search engine for discovery, inspiration, and yes, serious traffic.

But let’s be clear: successful Pinterest creators don’t just pin pretty pictures and call it a day. They work strategically — and that’s exactly what you’re about to learn.

🕵️♀️ Step 1: Build Your Inspiration List

Start by heading to Pinterest and searching for accounts similar to yours — same niche, audience, or aesthetic.

👉 On the first two workbook pages, brain dump:

• Handle (e.g., @bestbakeryever)
• Quick description of what they share
• Follower count

This gives you a curated list of creators to analyze and learn from.

✂️ Step 2: Narrow It Down to 5 Key Accounts

From your list, select 5 standout accounts to analyze.

✅ One with under 500 followers (small but promising)
✅ One with 25k–50k followers (mid-level momentum)
✅ One with 100k+ followers (Pinterest powerhouse)

This mix gives you a well-rounded view of what’s working at every stage.

🔍 Step 3: Audit Their Profile Like an Expert

For each account, make note of:

• Profile picture — Logo, face, aesthetic?
• Keywords in bio — What do they highlight? Niche? Style? Offers?
• Following + followers + monthly views — Important metrics!
• Overall vibe — Aspirational? Educational? Bold? Soft?

This gives you a snapshot of how they show up on Pinterest.

📚 Step 4: Analyze Their Boards

Make a list:

• Board names
• Number of pins
• Last activity date

There’s also space for notes — maybe you spot creative board themes or organization hacks.

🌟 Step 5: Deep Dive Into Interesting Boards

Choose 3 boards that intrigue you and look closely.

For one pin in each, ask:

• Type — Photo, video, GIF, or text?
• Content style — Aspirational, educational, aesthetic, or other?
• Description length + keywords
• Is there a link? Where does it go?
• Any other notes — Design, vibe, call-to-action?

This step reveals what types of pins stand out — and why.

📝 Step 6: Fill Out the Overview Page

Once you’ve finished all 5 account audits, head to your Workbook Overview Page and summarize:

• Total boards
• Total followers
• Total monthly views
• Overall vibe
• Biggest takeaways

Congrats — you’ve now got a Pinterest cheat sheet at your fingertips.

🚀 Step 7: Shape YOUR Pinterest Strategy

Now flip the focus.

👉 Write down your 5 biggest takeaways — maybe it’s:

• Launching a content series
• Mixing in more video or GIF pins
• Creating boards with specific themes
• Using stronger keywords in pin descriptions
• Posting more consistently

For creative minds, there are blank post templates for sketching pin ideas or board layouts.

✅ Step 8: Hit the Checkpoint

Let’s get specific:

• How many pins will you post in the next 30 days?
• What will you include on your profile bio + cover?
• What’s your channel vibe?
• What do you not want on your channel?
• What content programs or series will you test?

And don’t skip the four blank boxes for updates to:

• Brand identity
• Tone
• Voice
• Target audience

Because smart Pinterest creators don’t just post — they evolve their brand.

💡 Final Word

Pinterest success isn’t luck — it’s a mix of strategy, creativity, consistency, and smart optimization.

With this guide, you’re not just another account hoping for repins — you’re a front runner, ready to drive discovery, clicks, and real growth.

So go on: pin with purpose, post with strategy, and let your brand shine. 📌🚀✨