Welcome to the Your Strategy section of the Front Runners Social Media Strategy Workbook! 🚀✨
Here’s the truth no one tells you: a successful social media presence isn’t just about posting — it’s about planning.Without a strategy, you’re basically tossing content into the void and hoping for the best. But with a plan? You become unstoppable.
Let’s break it down into simple, actionable steps so you can grow with purpose, not panic.
🗂 Step 1: Choose Your Platforms
Start by deciding where you want to show up.
👉 Pro tip: You don’t need to be everywhere at once.
Number your platforms: 1️⃣ Start with one (master it)
2️⃣ Add a second when ready
3️⃣ Layer in others as you grow
This avoids burnout and ensures you’re building quality over quantity.
🎯 Step 2: Align With Your Goals
Flip back to your goals page and look at them through the social media lens.
- How can social media help you reach your big-picture goals?
- What needs to happen in the next year to move you toward your 5-year and 10-year goals?
For example:
Big goal: Become a top authority in fitness coaching.
Year 1 goal: Build a credible Instagram presence.
Metric: Reach 10k followers.
📈 Step 3: Break Down Year 1 Goals Into Milestones
Take that year-one goal and map it across the year:
- 3 months → 1,500 followers
- 6 months → 4,000 followers
- 9 months → 7,000 followers
Why? Because small wins keep you motivated and help you track progress.
💡 Step 4: Brainstorm Campaigns
Turn to your campaigns page.
For each goal, brain dump:
- Content ideas
- Series concepts
- Campaign themes
Example:
Goal: Grow Instagram to 10k followers
Campaign ideas:
- 30-day fitness challenge
- Weekly workout tips
- Client transformation reels
- Behind-the-scenes gym tours
This is where strategy meets creativity.
📅 Step 5: Map Important Dates
On the Important Dates page, list key moments:
- Product launches
- Sales events (hello, Black Friday)
- Trade shows
- Holidays
- Major industry events
Planning ahead helps you create timely, relevant campaigns.
🤝 Step 6: Track Sponsors & Partnerships
If you have brand partners, this page is your lifesaver.
Record:
- Partner name
- Start + end dates
- Obligations (what are you promising?)
- Post dates
- A handy checkbox for “content completed”
Stay organized → stay professional → build long-term partnerships.
🛠 Step 7: Fill Out Your Game Plan Worksheets
Now it’s time to get tactical.
✅ Choose the platform worksheets you’re using (no need to do them all).
✅ Define:
- Profile picture
- Handle
- Bio / description
- Overall vibe
✅ Plan:
- Number + type of posts for the next 30 days
- Keywords to focus on
- Any “unicorn content” (aka content gems you found in your research you want to recreate or remix)
Bonus: On the back, you’ll find prompts for content tied to your specific platform goals — because what works on TikTok isn’t necessarily what works on LinkedIn.
💥 Final Word
A winning social media strategy isn’t magic — it’s goal-setting, planning, executing, and evolving.
With this workbook section, you’re not just “doing social media” — you’re a front runner, shaping a brand presence that’s intentional, exciting, and designed to grow over time.
So go ahead: plan boldly, post strategically, and watch your vision come to life. 🚀✨