Welcome to the TikTok section of your Front Runners Social Media Strategy Workbook! 💥
If you want to win on TikTok, here’s the hard truth: great content doesn’t happen by accident — it happens by strategy. And strategy starts with smart, focused research.
Don’t worry — this isn’t just endless scrolling in the name of “work.” We’re giving you a step-by-step game plan to uncover what works, why it works, and how to make it work for you.
Let’s break it down.
🕵️ Step 1: Build Your Inspiration List
Start by opening TikTok and searching for accounts similar to yours — look for ones that share your niche, vibe, or target audience.
👉 On the first two workbook pages, brain dump:
- Their handle (e.g., @bestbakeryever)
- A quick description of what they do
- Their follower count
This gives you a pool of creators to analyze, reverse-engineer, and pull inspiration from.
✂️ Step 2: Narrow Down to 5 Key Accounts
From your list, pick 5 standout profiles to deep dive into. I recommend including accounts with the following follower count.
✅ One with under 2,000 followers (small but mighty)
✅ One with 50k–100k followers (mid-range momentum)
✅ One with 1M+ followers (viral powerhouse)
This mix lets you see what’s working across different growth stages — which is pure gold for content strategy.
🔍 Step 3: Audit Their Profile Like an Expert
For each account, take notes on:
- Profile pic — Logo? Selfie? Aesthetic backdrop?
- Bio keywords — How do they describe themselves?
- Follower + like counts — Important for context.
- Links in bio — Shop? Website? Linktree?
- Playlists — Are they organizing content into series or categories?
- Overall vibe — Fun? Educational? Cool-girl edgy? Heartwarming?
📊 Step 4: Analyze Posting Habits
Scroll back 30 days in their feed.
👉 Count and write down:
- How many videos
- How many carousels
- How many lives
Add it all up and note it in your Total Posts (Last 30 Days) box. This shows you how active successful creators really are — and helps set realistic benchmarks for your own account.
🔑 Step 5: Grab “Others Searched For” Keywords
When you search their handle, TikTok will suggest “Others Searched For” results.
👉 Write down those keywords — they reveal related creators and content themes your audience is already looking for. Translation? Content gaps you can fill.
🌟 Step 6: Deep Dive Into Top-Performing Content
Scroll through and find their top 3 most-viewed posts. For each:
- Describe the thumbnail — What image or moment hooks people?
- Write down the hook — First line, on-screen text, or opening moment.
- Note the description/caption — How are they framing it?
- Ask: What’s this content for? Education, entertainment, sales, shock?
- Add any other notes that stand out.
The goal is not to copy — but learn from success and be inspired.
📝 Step 7: Fill Out the Overview Page
Once you’ve completed all 5 audits, head to your Workbook Overview Page. Summarize:
- Total posts (30 days)
- Total following + followers
- Channel vibe
- Biggest takeaways
You now have a crystal-clear snapshot of what’s winning on TikTok in your space.
🚀 Step 8: Shape YOUR Channel Strategy
Time to flip the focus.
👉 Write down the 5 biggest takeaways you want to apply to your own channel.
Maybe it’s:
- Launching a recurring series
- Testing a new editing style
- Posting educational or shock-value content
- Timing when you introduce sales content
For the creative minds, there are blank iPhone templates in the workbook where you can sketch out video ideas, thumbnails, or layouts.
✅ Step 9: Hit the Checkpoint
Based on everything you’ve learned:
- What’s your posting goal for the next 30 days? (Videos, carousels, lives?)
- What’s your channel vibe?
- What will your profile description say?
- What types of content programs or series will you launch?
And lastly, we’ve left four blank boxes for you to reflect on any updates you need to make to your:
- Brand identity
- Tone
- Voice
- Target audience
Because great strategy isn’t just about content — it’s about how you show up.
💡 Final Word
Remember: TikTok growth isn’t luck — it’s a mix of research, creativity, consistency, and guts.
With this process, you’re not just another creator throwing videos at the wall. You’re a front runner, armed with insight, ready to shape a channel that stands out.
So go ahead: scroll with purpose, post with intention, and watch the magic happen. 💥