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  • Planner

  • Strategy

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✨ GETTING STARTED ✨

Everything you Need to Get Started

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WHAT YOU CAN EXPECT FROM THIS WORKBOOK

Define your goals and identify what success looks like for your business

Defining your goals is the foundation of a successful social media strategy. It’s about identifying what truly matters for your business—whether that’s driving sales, increasing brand awareness, building a community, or generating leads. By clearly outlining what success looks like, you can create focused, measurable objectives that align with your overall business goals and ensure your social media efforts are purposeful and impactful.

Pinpoint the platforms that make the most sense for your audience and objectives

Not all social media platforms are created equal, and not all will suit your business goals. Identifying the platforms that align with your audience and objectives is key to maximizing your impact. By understanding where your target audience spends their time and which platforms best support your content and goals, you can focus your efforts strategically and avoid wasting resources on channels that don’t deliver results.

Gain insights into your competition and learn from their strategies

Studying your competition can provide valuable insights into what works—and what doesn’t—in your industry. By analyzing their strategies, content, and engagement tactics, you can identify opportunities to differentiate your brand, fill gaps they may have missed, and adopt best practices that align with your goals. Learning from their successes and missteps can give you a competitive edge and help refine your own approach.

Build a comprehensive, step-by-step plan that’s tailor-made for your brand

A well-crafted social media plan is the roadmap to achieving your business goals. By creating a comprehensive, step-by-step strategy tailored to your brand, you ensure that every post, campaign, and effort serves a clear purpose. This customized plan will help you stay organized, focus on the right platforms, and adapt to changes along the way, setting you up for long-term success and measurable results.

WORKBOOK AND INSERTS

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MEET MOLLY

A digital media strategist and go-getter creative who believes you've gotta build your dreams one step at a time.

With over 15 years of experience in the digital and social media landscape, Molly's journey began in 2009 with the groundbreaking launch of the Breeders’ Cup World Championships' social media presence

An endeavor that marked the start of her illustrious career. Since then, Molly has left an indelible mark on the industry, steering the social media accounts of esteemed entities such as NBC Sports, Santa Anita Park, The Preakness Stakes, and numerous celebrities and athletes.

​Unlike others in the field, Molly is not interested in superficial metrics or inflated numbers achieved through artificial means. Instead, she is committed to crafting strategies that genuinely work for her clients, driving tangible results and helping them achieve their company goals.

✨ BUNDLE IT UP ✨

Popular Now and Customers' All-Time Favorites

    Game Changer!

    The Workbook is an absolute game-changer! It helped me turn my scattered ideas into a clear, actionable strategy. The step-by-step guidance made planning feel simple and fun.

    Goals, goals, goals

    The Four Month Planner keeps my goals front and center every day. I can see how my content helps moves me closer to my big-picture goals. I’ve never felt so clear and motivated in my social media strategy!

    Not all Social is Equal

    I grew up with social media but using it for business has been an entirely new experience and this system has helped guide me and execute on company goals and initiatives.

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